Matière Première launches Cherry Amber as a Middle East exclusive

Matière Première has launched Cherry Amber, a unisex Eau de Parfum currently exclusive to the Middle East, according to Now Smell This’s launch report. It is available at Ounass in a 100 ml bottle. For collectors outside the region, the key detail is its limited geographic availability: no plans for a wider release are stated.^[1]

Founder and perfumer Aurélien Guichard created the fragrance. In promotional descriptions reproduced by Now Smell This, Matière Première presents a transparent amber accord coloured by natural cherry extract, with Rose Centifolia absolute from Guichard’s fields in Grasse and Exaltolide musk. The brand describes the concept as combining amber’s depth with the fullness of red fruit; this is its stated scent direction, rather than an independent assessment of how it smells.^[1]

The exact announcement and retail launch dates are not stated. Neither the duration of the Middle East exclusivity nor pricing is given in the report, leaving the timing and cost of any broader availability unknown.^[1]