Daily Briefing · October 28, 2026

Beiersdorf sales fall as Nivea offsets La Prairie growth

  • Beiersdorf: Third-quarter 2026 net sales reached €2.36 billion, down 1.3% organically, compared with a 2.3% decline in the previous quarter.[1] Sales at Derma, which includes Eucerin and Aquaphor, rose 10.6% and La Prairie grew 8.5%, led by China, while Nivea and Labello fell 4.9% amid retailer tensions and stock reductions.[1]

For perfume buyers: This update doesn't currently point to a confirmed change in the fragrances you can buy.

Sources

  1. Résultats contrastés chez Beiersdorf : La Prairie accélère, Nivea peine au T3 · Premium Beauty News · 2026-10-28

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